Tag: AdTech

September 5, 2019 byMichal Wlosik

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences. The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

August 2, 2019 byMichal Wlosik

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.Here’s a list of three interesting AdTech news stories […]

August 1, 2019 byMaciej Zawadziński,迈克尔Sweeney

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

July 1, 2019 by迈克尔Sweeney

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s a list of three interesting AdTech news […]

May 29, 2019 by迈克尔Sweeney,Maciej Zawadziński

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

May 24, 2019 by迈克尔Sweeney,Michal Wlosik

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

May 20, 2019 byMichal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s last week’s portion of interesting industry news: The Next Big Source Of Ad […]

May 16, 2019 by迈克尔Sweeney,Maciej Zawadziński

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). Adform Integration […]

May 13, 2019 byMichal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Why the Rise of Ad Fraud […]

May 9, 2019 byMaciej Zawadziński,迈克尔Sweeney

First they introduced a set of new privacy features, then they introduced their Privacy Sandox, and now, Google Chrome has taken an axe to online advertising by announcing that they will kill off third-party cookies by 2022.