观众分部

也称:用户段,段

一种list of user profiles consisting of individual internet users grouped together based on similarities they share, such as the websites they visit or the actions they take (e.g. making a purchase or completing a form), or personally identifiable data such as gender or geographical region.

例如,“Android用户在纽约居住的20-35岁之间。”

这些段在期间使用实时竞标(RTB)媒体购买向符合标准的用户展示广告。

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